News & Events

Social Media & Marketing Analytics" Guest Session by Mr. Anees Merchant

"Social media & marketing analytics was a topic which many of us are excited about. We feel so lucky to have someone who is an author at Analytics India magazine and who was a judge at DMA (Data and Marketing Association) to give us insights about this topic. On August 6, 2017, Predixion, the Analytics Club of IIM Nagpur, organized “Social media & Marketing Analytics" session by Mr. Anees Merchant, SVP Digital and Advanced Analytics at Blueocean Market Intelligence.

The session stressed the necessity of analytics in every field, the triangulation part explained by the speaker was very exciting. His professional journey is a sheer inspiration to all of us who proved that nothing is impossible. The stories about HUL, Pepsi, and many other experiences were so interesting and insightful. It helped IIM Nagpur students to gain a lot of inspiration and valuable insights about data analytics."

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