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Guest Lecture by Mr. Jasleen Singh Sarna, Area Manager, United Breweries Ltd.

It was a pleasure to have Mr. Jasleen Singh Sarna, Area Manager, United Breweries Ltd, at the IIM Nagpur campus. Mr. Sarna discussed the qualities and responsibilities of an area sales manager and shed light on how an ASM can help build secondary sales to drive the primary sales. He spoke at length about how developing a process, sustainable planning, and effective people management form

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