His current interests lie in Marketing, specifically Consumer Behaviour (including the useof Neuroscience) and the impact of Pricing and Branding Strategies on Consumer Decision Making. Prior to his current role, Prantosh has been an Independent Business Consultant in Analytics-based Strategy domain.
His past experience encompasses various domains including FMCG, Automobiles and IT. He has also been a Visiting Faculty in management institutes such as IIM Indore. He has conducted corporate programs for managerial development in the areas of Business Strategy, Marketing and Business Analytics. He is a member of the Rotary Club and a Paul Harris Fellow.