Arindam Banerjee is Professor of Marketing and Quantitative Methods at IIM Ahmedabad (IIMA). He has been associated with IIMA for the past over eighteen years, teaching Marketing, Strategy and Quantitative Research and Analytics to Post Graduate and Doctoral students.
Arindam is an expert in Marketing Analytics and Research, having developed models for industry applications in India and the USA in the past 23 years. He has also consulted/ trained on strategic and marketing issues in various organizations in the FMCG, B2B, Durables, AgriBusiness and Retail Banking and Services sectors. Besides, he has worked extensively with various TATA organizations as a trainer and consultant in the past 10 years He has also built and led a large offshore Analytics team at Bangalore for HSBC and continues to act as their advisor.
He has also published his papers in academic journals in management such as the Journal of Segmentation in Marketing,International Journal of Retail and Distribution Management, International Journal of Management and Decision Making, Asia-Pacific Journal of Marketing and Logistics, Strategic Outsourcing, Vikalpa and the Decision.
Prior to working at IIMA, Arindam was associated as a Senior Consultant at Mitchell Madison Group, a global management consulting firm, based at their Chicago Office. Previously, he has headed a Marketing Analytics team at A.C. Nielsen Corporation, Chicago, providing research and analytics support to some of the Philip Morris Group companies.