Juhi until recently was Director of mConsult, the Marketing Strategy consulting division of groupm (WPP), which she helped set up and manage for 7 years. She now continues to consult with her long term clients. Over the 21 years of her marketing experience, she has worked across over 25 product categories from packaged tea to petrol and diamonds, helping clients formulate branding and marketing strategies and plans
Previous Experience: After obtaining her MBA from IIM Ahmedabad, she worked with Procter & Gamble in India and Taiwan across categories of laundry, CFSC, Skin Care, Paper and Shopper Understanding. She moved to Business Strategy Consulting with Arthur D. Little working on Telecom projects in Philippines and Singapore before focusing on Marketing Strategy Consultancy with Quadra Advisory (also a WPP company).