He is member of Information Systems area at IIM Ahmedabad. He has done MBA in Marketing and Finance. He is member of Marketing as well as Business Policy areas at IIM Ahmedabad. His teaching interests are in Management Information System, Strategy and Marketing. He engages in work related to Knowledge Management, Enterprise Resource Planning (ERP), e-Governance, Customer Relationship Management (CRM), Performance Measurement, HR Strategy and Operations Management. He has also worked on developing algorithms for multiple machine scheduling and project scheduling problems, simulation as well as, on developing decision support systems in marketing.
Currently he is an independent director, nominated by Government of India in the board of Punjab and Sind Bank. He is also the chairperson of Centre for e-Governance at IIM Ahmedabad.
He has started his career with Modern Suitings Ltd. Alwar in the field of sales and marketing. After taking to academics he has taught at IMS Bikaner and XIM Bhubaneswar. He is a regular visiting faculty to various management institutes in the country. He has also taught in MDPs in Egypt and Dubai. He is taught in many in-companies programmes. He has published papers and participated in conferences, both in India and abroad.
He has been involved in teaching and consulting with organizations engaged in the field of retail, health, insurance, infrastructure (ports, railways, container handling etc.), education and social sector.