Fellow (IIM Ahmedabad), Engineering Council (London)
Current Affiliation: IIM Ahmedabad
He is an Assistant Professor in the Marketing area at the Indian Institute of Management, Ahmedabad. Prior to joining IIMA, he has worked with Indian Railways where he handled roles in operations, logistics, production, procurement etc. And later in the corporate sector where he consulted Proctor and Gamble on their innovation processes, new product development, market size assessment and optimal marketing mix.
His research interests include Consumer behaviour, Pricing, and Sports marketing. And has attended a number of research conferences where he has presented his research papers. His research papers are currently under review in a number of international journals.
Besides teaching core courses on Marketing and Business Research he runs a number of electives on the domain of Pricing, Consumer Behaviour, Strategic Marketing and Sports Marketing. He also participates actively in Executive Education Programmes. He has also consulted a number of organizations on various practices.