Rahul Kumar Sett
QualificationFellow (IIM Ahmedabad)
Academic AffiliationFull Time Faculty

Prof. Sett is a Fellow (Ph.D. Equivalent) of the Indian Institute of Management Ahmedabad (2010). He works in the areas of judgment and decision-making, consumer behavior and psychology, pricing, strategic marketing, and poverty and microfinance.

Prior to joining IIM Nagpur, Prof. Sett had worked as an assistant professor of Marketing at the International University of Japan, Graduate School of International Management (2015 to 2016), and the Indian Institute of Management Kozhikode (2010 to 2015), and with Microsoft R&D India Pvt. Ltd. (2004 to 2005), as an engineer.

Prof. Sett was awarded the Nehru Fulbright scholarship for postdoctoral research in the area of management in the year 2013.

Research Interest

Judgment and Decision Making, Consumer Behavior and Psychology, Pricing,Strategic Marketing, and Poverty and Microfinace.

Teaching Interest

Marketing Management, Pricing, Strategic Marketing


Sett, R. K. (2014), “A Product and a Price Bundle in an Efficient Choice Set: How Do Choice Framing and Goal Orientation Influence Preferences?,” Journal of Marketing Theory and Practice, Volume 22, Issue 3, Publisher: M. E. Sharpe USA.

Sett, R. K. (2012), “Urbanized Young Indians: Are They Goal Oriented?,” Asia Pacific Journal of Marketing and Logistics, Volume 24, Issue 3, Publisher: Emerald.